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Privacy Policy

Last Updated: August 2026

SEARA (“SEARA,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information that may be collected when you visit www.seara.lighting (the “Website”).

This Privacy Policy explains the types of information that may be collected through the Website, how that information may be used and shared, and the choices available to you regarding your information.

Information We Collect

We may collect information in the following ways:

Information You Provide

You may choose to provide personal information when you communicate with SEARA or interact with contacts listed on the Website. This information may include:

  • Name

  • Email address

  • Phone number

  • Company or organization

  • Job title

  • Project-related information

  • Any other information you choose to provide in your communication

The Website provides contact information for independent local Acuity Brands sales agencies. If you contact one of these agencies directly, the information you provide may be collected and processed by that agency in accordance with its own privacy practices. SEARA may not receive information submitted directly to a local agency.

Information Collected Automatically

When you visit the Website, certain information may be collected automatically through cookies, analytics technologies, server logs, or similar technologies. This information may include:

  • Internet Protocol (IP) address

  • Browser type

  • Device type and operating system

  • Referring website or source

  • Pages viewed and interactions with the Website

  • Date and time of visits

  • Approximate geographic location based on IP address

This information generally helps us understand how visitors use the Website and allows us to maintain and improve its performance.

How We Use Information

Information collected through the Website may be used to:

  • Operate, maintain, and improve the Website

  • Understand how visitors interact with the Website

  • Respond to questions or communications

  • Connect visitors with the appropriate SEARA member agency or representative

  • Support website security and prevent misuse

  • Analyze website traffic and performance

  • Comply with applicable legal and regulatory obligations

We may also use information for other purposes disclosed at the time it is collected or with your consent.

Cookies and Similar Technologies

The Website may use cookies and similar technologies to support website functionality, understand visitor activity, analyze performance, and improve the user experience.

Cookies are small data files stored on your device when you visit a website. Depending on your browser settings, you may be able to block, limit, or delete cookies. Disabling certain cookies may affect the functionality or performance of the Website.

Third-party service providers that support the Website may also use cookies or similar technologies in accordance with their own privacy policies.

How We May Share Information

We may disclose personal information when reasonably necessary to operate the Website or fulfill the purposes described in this Privacy Policy, including with:

Service Providers: Companies that provide website hosting, analytics, technology, security, or other operational services on our behalf.

SEARA Member Agencies and Business Partners: Information may be shared with an appropriate member agency, representative, or business partner when necessary to respond to a request or connect you with the appropriate resource.

Legal and Regulatory Authorities: We may disclose information when required by law, regulation, legal process, or governmental request, or when necessary to protect the rights, property, or safety of SEARA, its members, Website visitors, or others.

We require service providers that process personal information on our behalf to use the information only for the purposes for which it was provided and to protect it appropriately.

Third-Party Websites and Member Agencies

The Website contains links to websites operated by third parties, including Acuity Brands and SEARA member sales agencies.

These third-party websites are independently operated and may have their own privacy policies, terms, cookies, and data collection practices. SEARA is not responsible for the privacy practices, security, or content of third-party websites.

We encourage you to review the privacy policy of any third-party website before providing personal information.

Data Retention

We retain personal information only for as long as reasonably necessary to fulfill the purposes for which it was collected, comply with applicable legal obligations, resolve disputes, and protect our legitimate business interests.

Retention periods may vary depending on the type of information and the reason it was collected.

Data Security

We take reasonable administrative, technical, and organizational measures designed to protect personal information from unauthorized access, disclosure, alteration, loss, or misuse.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.

Your Privacy Rights

Depending on where you live and applicable law, you may have certain rights regarding your personal information. These rights may include the ability to:

  • Request access to personal information we maintain about you

  • Request correction of inaccurate personal information

  • Request deletion of certain personal information

  • Obtain a copy of certain personal information

  • Withdraw consent where processing is based on consent

  • Appeal certain decisions regarding a privacy request, where required by law

These rights may be subject to exceptions and limitations under applicable law.

To submit a privacy-related request, please contact us using the information provided below. We may need to verify your identity before processing certain requests.

Children’s Privacy

The Website is intended for a general business and professional audience and is not directed to children under the age of 13.

We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take reasonable steps to delete that information.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to the Website, our practices, technology, or applicable laws.

When changes are made, the updated Privacy Policy will be posted on this page with a revised effective date. We encourage you to review this Policy periodically.

Contact Us

If you have questions about this Privacy Policy or would like to submit a privacy-related request, please contact:

SEARA
Southeast Acuity Representatives Association
Website: www.seara.lighting

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